WordPress技术 | 如何运用Yoast快速提高页面Readability得分

576 阅读 0 评论 5 点赞

衡量一个页面或者一篇文章，是否符合谷歌SEO的标准，除了上次说到的SEO得分之外，我们还要把更多的精力放在如何提高Readability（可读性）得分。

原因很简单。

不管是搜索引擎还是网站的落地页面，最终针对的群体都是目标客户。我们希望我们的文章：

解决用户关于产品和服务的实际问题
以更加生动、准确的表达方式

所以，一篇英文文章的语法和用词对于观点的逻辑描述，显得十分重要。根据谷歌2019年的年度搜索引擎优化报告显示：

语义清晰且篇幅较长（权威性）的内容，能够吸引更多的自然流量，从而引发疯狂的社媒分享。

那么，如何提升文章的可读性从而赢得客户的兴趣和青睐呢？我们引入Yoast SEO插件对Readability Score进行全面优化。

首先，我们要清楚，可读性的评判标准同样可以分为四个Levels，分别是：

Not Available
Need Improvement
Ok
Good

其中，每一个等级对应着每一种文字可读性的效果。对于外贸网站站内优化而言，我们只需要让我们编辑的内容达到OK即可。

那么着重优化英文文章的哪些方面呢？因为公众号里面有不少外国朋友，所以下面我将以英文+汉语给大家做进一步解释。

#1、Sentence Length - 句子长度

- It calculates the percentage of sentences that are longer than 20 words. If more than 25% of your sentences is longer than 20 words you should shorten some of your long sentences.

- If the readability analysis gives you a red bullet for sentence length, you're using long sentences too often. It's no problem if some sentences consist of more than 20 words, but try to keep the occurrence under 20%.

显而易见，我们需要保证每个句子的长度最好不要超过20个单词。如果整个内容当中有25%的句子超出长度限制，Yoast插件将会对此进行警告和提示。

所以，这种句子出现的频数最好占整个句子的20%以下，因为简单句对于观点的表达以及文章的流畅度更加有利。

#2、Paragraph Length - 段落长度

- keep the length of your paragraphs below 150 words to ensure maximum comprehension while reading. Long paragraphs tend to be hard to read and can make a text appear less attractive.

- There are a couple of things to remember when writing a paragraph. First, you have to see a paragraph as a thematic unit. Everything you want to say inside that paragraph should be contained within that paragraph. Second, a good paragraph starts with a core sentence and spends the rest of the paragraph to elaborate on that.

- This way, a reader can just read the first sentences of the paragraphs and still get a grasp of what the article wants to say.

尽量保持段落的字数在150个单词以内。这样主要是为了能够让读者快速消化段落大意，便于他们更好更快地阅读。

然后，在进行段落文字编辑时，我们要注意：

每一个段落都是一个独立的主题单元，所有的描述都要基于本段的主旨进行阐述。
在每一段的开始，要立即提炼出主旨句，方便读者快速抓住核心要义。

所以通过这样的表达方式，作者的态度或者策略也就昭然若揭了。

#3、Subheading Distribution - 副标题

- Most texts of over 300 words need subheadings, to help readers scan the text. So, this check will notify you if your text is longer than 300 words and doesn’t contain any subheadings.

- I advise putting a heading above every long paragraph, or above a group of paragraphs which form a thematic unit. The text following a subheading generally should not be longer than 250-350 words.

两段及其以上的文字篇幅出现时，就要添加副标题了。后者的设置，主要是帮助读者提炼出核心观点。这样可以让整个文章的架构和脉络更加清晰。

尤其是在创作一些，策略和工具类应用文章的时候，恰到好处的副标题提示可以节省大量的阅读时间。

#4、Consecutive Sentences - 连贯性

- The consecutive sentences check assesses whether your text contains three or more sentences in a row all starting with the same word. This includes headings starting with the same word as the previous or following sentences.

连贯性的要求主要体现在：整个文章不能出现三次以上的、以同样的单词进行开头。否则，句子的表达的形式上比较匮乏，很容易让读者产生厌恶情绪。

与此同时，多样性的书面表达方式，能够让你的读者渐渐地喜欢上你的网站，那么订阅量和分享次数便不在话下。

但是，我的读者们，看我的文章久了，都会切实发现，我不是卖弄形式主义的人。因为在我看来，那些华丽大气的文章布局，并不能实际深入地解决大家的问题，及时当你们阅读的时候感觉十分愉快。

#5、Use Of Passive Voice - 被动语态

- The passive voice assessment checks whether the number of sentences containing passive voice exceeds the recommended maximum amount. You'll get a green bullet if less than 10% of your sentences have passive voice. Try to write in an active voice — it will make your writing much stronger!

含有被动语态的句子数量，不能高于整个文章句子总数的10%。这是因为被动语态在表达过程中，

让语义过于生硬，从而使整个文章的感情色彩淡化，不容易引起读者共鸣。
容易导致句子的主体指代不明，从而提高了逻辑错误发生的比例。

所以，大部分情况下，建议大家使用主动语态或者祈使句，吸引更多人参与文章的话题讨论，从而提升整个文章的Engagement。

#6、Use Of Transition Words - 关联词语

- Using transition words well makes your text much more readable, as these words give direction to your readers. Using them is like pouring cement between your sentences: the relation between two sentences becomes apparent by the use of transition words. They send a signal to your readers that something is coming up, and prepare them for the next sentence.

- The transition words check in Yoast SEO assesses whether or not you use enough transition words. If at least 30% of the sentences in your text contain a transition word, the bullet will be green.

包含关联词语的句子，至少应该保证在30%以上。主要原因在于，关联词语的介入，会让整个句子，