01. 工具提速时代
工具提速时代
需求:找出竟对的产品卖点,以及拍摄测评视频的内容
我用AI就可以快速了解多个视频的主要内容,我先详细的过几个视频,挑选出想要对标的测评视频



开箱第一幕
-
卷包床垫的拆开与回弹速度
床垫特点与规格
结构
尺寸
材质
-
材质带来的特性
软硬度和睡感
描述为中等硬度
预计随着时间的推移会稍微变软
-
睡一晚后没有过度出汗
对比&一些价值点
与红人沟通
基于提炼这些卖点后和测评视频的一些要素脚本后,我们就可以把这些细节和红人沟通了。
Hi [Influencer's Name],
I hope this message finds you well.
My name is [Your Name], and I represent [Your Company or Brand Name], a company dedicated to providing high-quality sleep solutions. We've been following your work in [related field or platform, e.g., sleep product reviews, lifestyle blogging, etc.], and we are truly impressed by your expertise and the impact you've made in the community.
We are reaching out because we believe our latest mattress offering aligns perfectly with your audience's interests and could benefit from your insightful reviews. Here are some key features of our mattress that we think your followers would appreciate:
- **Unboxing and Setup**: (要求的point,我们以下按如果是和我们找的产品一摸一样的来写举例,大家喜欢看更多的工具分享,可以围观我的朋友圈:Littlecici621)
- **Construction**: It features 12 inches of memory foam, gel-infused foam for temperature regulation, copper-infused foam for odor control, and a graphene cover for cool sleep.
- **Firmness and Feel**: Described as medium firmness, it is expected to soften slightly over time. No excessive sweating has been reported after one night's sleep.
- **Comparison and Value**:
- **Price and Competition**: Our product is a fraction of the price of Tempur-Pedic, offering similar technologies and a similar sleep
experience.
- **Manufacturing**: Proudly made in the USA.
We are confident that your professional review of our mattress will resonate with your audience and provide valuable insights. We would be thrilled to send you a mattress for review and are eager to hear your thoughts and experiences.
If you are interested in this collaboration opportunity, we would be happy to arrange for a product to be sent to you. We believe that your review could significantly enhance our brand's visibility and credibility.
Please let us know if you are available and interested in this partnership. We look forward to the possibility of working together.
Best regards
[Your Name]
[Your Position]
[Your Company or Brand Name]
[Your Contact Information]
这个只是应用的冰山一角SOP,欢迎转发分享给有需要的朋友:)
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