Google To Disallow Ads That Profit Or Blame Others For Sensitive Events

Google updated its Google Ads sensitive events content policy to prohibit ads that potentially profit from a sensitive event and ads that claim victims of a sensitive event were responsible for their own tragedy. This policy goes into effect on October 1, 2020. Google更新了Google Ads敏感事件内容政策，禁止可能从敏感事件中获利的广告以及声称敏感事件的受害者对其悲剧负责的广告。该政策于2020年10月1日生效。

Ads that potentially profit from a sensitive event with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, and/or mass acts of violence. The example Google gave includes ads that appear to profit from a tragic event with no discernible benefit to users; price gouging or artificially inflating prices that prohibits/restricts access to vital supplies; sale of products or services which may be insufficient for the demand during a sensitive event; using keywords related to a sensitive event to attempt to drive additional traffic. 可能从具有重大社会，文化或政治影响的敏感事件中获利的广告，例如民事紧急情况，自然灾害，公共卫生紧急情况，恐怖主义和相关活动，冲突和/或大规模暴力行为。Google提供的示例中包含的广告似乎从悲剧事件中获利，而对用户却没有明显的好处；价格欺诈或人为抬高价格，禁止/限制获取重要物资的机会；销售敏感事件期间可能不足以满足需求的产品或服务；使用与敏感事件相关的关键字来尝试吸引更多流量。

Ads that claim victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; ads that claim victims of a sensitive event are not deserving of remedy or support. The example Google gave includes ads which claim victims from certain countries were responsible or deserving of a global public health crisis 声称敏感事件受害者的广告应为自己的悲剧或类似的受害者责任负责；声称是敏感事件受害者的广告不应获得补救或支持。Google提供的示例中包含一些广告，声称某些国家的受害者对全球公共卫生危机负有责任或应承担的责任

The new policy will be in effect starting from October 1st, 2020. 新政策将从2020年10月1日开始生效。

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by Barry Schwartz