Google On Word Count As A Ranking Signal

We know Google has said numerous times that word count is not a ranking factor, nor is it indicative of quality. We know Google said short content can rank just fine and are not low quality. But Google has to answer this question often enough. John did that this morning in numerous tweets that I wanted to share with you. 我们知道Google多次说过字数不是排名因素，也不表示质量。我们知道Google表示简短的内容可以很好地排名，而且质量也不低。但是Google必须经常回答这个问题。约翰今天上午在多条推文中做了这一点，我想与您分享。

Most recently, here is what John from Google said on Twitter:

Not because of BERT:

Not because of page size limitations: 不是因为页面大小限制：

Not because of snippets, in any event, those are interface things, not ranking things: 无论如何，并不是因为片段，而是界面的东西，而不是排名的东西：

Word count does not make content more comprehensible: 字数统计不能使内容更容易理解：

This is a nice set of tweets from John Mueller of Google on the topic of word count and content. 这是Google的John Mueller提供的有关字数和内容的一系列不错的推文。

Forum discussion at Twitter.