视频：Jennifer Slegg谈Google的搜索质量评级员指南

And whether SEOs too obsessed with Google search ranking updates.

以及SEO是否过于沉迷于Google搜索排名更新。

At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing, forum moderation, social media involvement, speaking and much more.

今年早些时候，在SMX West上，我请詹妮弗·史莱格（Jennifer Slegg）与我谈谈她非常热衷的一个话题，即Google的搜索质量评分员指南。詹妮弗（Jennifer）从事SEO行业已有20多年了，她通过写作，论坛主持，社交媒体参与，演讲等等来帮助社区。

When the quality raters guidelines began to leak out, even before it was a public document, Jennifer was breaking these 160-plus page PDF documents into something the industry can consume and use. Now she is one of the few who do a great job breaking down what has changed in the document when Google pushes out an update.

当质量评定人员指南开始泄漏之前，甚至在公开文件发布之前，Jennifer便将这160页以上的PDF文件分解为行业可以使用和使用的文件。现在，她是少数出色完成Google推出更新时分解文档中更改内容的工作之一。

One thing in that document that she feels gets too much attention is the section on E-A-T. The document is a good overview of which types of web sites Google wants to see rank highly in search, but you should not focus on one individual thing. Don’t get too engrossed in a single section or single bullet point when reviewing these guidelines.

她觉得该文档中引起过多关注的一件事是E-A-T部分。该文档很好地概述了Google希望看到哪些类型的网站在搜索中排名很高，但是您不应该只关注一件事情。查看这些指南时，不要太着迷于单个部分或单个要点。

always healthy to follow them too closely. Jennifer and I reminisced a bit about the early days of the community, when Google launched AdSense and much more. You can follow Jennifer @jenstar.   

我们还简要介绍了Google算法的更新，以及密切关注它们并不总是健康的。我和詹妮弗（Jennifer）和我回想起了社区的早期，那时Google推出了AdSense等。您可以关注Jennifer @jenstar

来源：Barry Schwartz