品牌出海

品牌案例解析之Supreme如何从0~1

Supreme这个词来源于拉丁文Supremus,象征着绝对、最强、无与伦比,基督教称上帝为:至高无上的存在。品牌精神: 酷,不为讨好他人而活(是不是一下子就爱了?)消费者评价

干货长文:外国大牛谈品牌

有一阵子没更新了,有朋友问小猫是不是如今天下大乱,无心写文了。其实并没有哈哈,只是年后比较忙,再加上一直各种莫名其妙的隔离,就没几天能出门见人,信息输入少了些。刚开始也觉得这个疫情防控让人无所适从,但

2021 DTC Hype Report

DTC brands have spent the last decade grooming themselves to become the golden child of the retail industry, using their digitally-native DNA to change the way consumers interact with brands and shop for everything from razors and mattresses to house plan